Case studies & reports

Commercial transformation work across positioning, segmentation, and demand generation - most of it built inside Danelec's own journey to a DKK 1.5bn exit to GTT.

Case study · 2020–2025Out of the black box. Into a $219M exit.

Case study · 2024–2025Repositioning Danelec: from hardware maker to integrated technology platform

Case study · 2025One commercial model from a fragmented product portfolio

Case study · 2026An ICP-led acquisition engine built to let buyers self-qualify

Report · 2026Making the case for integration, not just another platform pitch

Report · 2025Retiring the noon report as the industry's data standard