Engagement / Offering
Offering 02 · 15–20 weeks100-Day GTM Plan
The middle ground between a diagnostic and an embedded operator. We diagnose the concrete gap and co-build the plan, then hand it to your own team to run, staying attached only to validate direction.
What it is
The 100-day GTM Plan is run in close collaboration with the management team. Whether carried over from a Commercial Review or identified fresh during due diligence, the priority foundation guides the specific process used.
If Strategic Positioning is the priority, we run a full four-phase positioning process incl. market assessment, validated interviews, and a complete brand house.
If GTM motion or demand generation is the priority, an equivalent structured build runs against that foundation instead.
In every case, the outcome is a working, implemented capability, not a slide deck of recommendations: positioning that is already in the sales deck, a motion that is not only running, but delivering results.
How we run it
Scope & Baseline
Confirm the priority gap. Define what “done” looks like. Wks 1–2.
Build
Core research and construction, e.g. the five-lens market assessment. Wks 3–8.
Validate
Tested against real stakeholders and buyers, not assumed. Wks 9–12.
Enable Your Team
Built into the tools your team runs on: decks, site, CRM, playbooks, so they can execute directly. Wks 13–17.
Launch & Measure
Rollout, plus the scorecard to track whether the gap is closing. Wks 18–20.
What you get: a working capability already built into the tools the business runs on, plus the scorecard to track whether the gap is actually closing.