Engagement / Offering
Offering 02 · 15–20 weeks100-Day GTM Plan
A focused programme to close the highest-priority commercial gap, whether identified in a prior diagnostic or scoped fresh: GTM motion, positioning, or demand generation.
What it is
Not a generic playbook: the priority foundation, whether carried over from a Commercial Due Diligence or identified fresh in Phase 1, determines the specific process used. If Strategic Positioning is the priority, this runs &Severin's full four-phase positioning process, market assessment, validated interviews, and a complete brand house, the same process built and proven inside Danelec's own commercial transformation. If GTM motion or demand generation is the priority, an equivalent structured build runs against that foundation instead.
In every case, the outcome is a working, implemented capability, not a slide deck of recommendations: positioning that is already in the sales deck, a motion that is already running.
How we run it
Scope & Baseline
Confirm the priority gap. Define what “done” looks like. Wks 1–2.
Build
Core research and construction, e.g. the five-lens market assessment. Wks 3–8.
Validate
Tested against real stakeholders and buyers, not assumed. Wks 9–12.
Implement & Enable
Built into the tools the business runs on: decks, site, CRM, playbooks. Wks 13–17.
Launch & Measure
Rollout, plus the scorecard to track whether the gap is closing. Wks 18–20.
What you get: a working capability already built into the tools the business runs on, plus the scorecard to track whether the gap is actually closing.