Introducing

&Severin

For PE Partners & Portfolio Operators

A commercial operating partner and advisory practice for B2B tech and industrial companies - brand, growth, and private equity value creation, as one practice.
Asbjørn Severin
&Severin
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Asbjørn Severin

Let's talk

Asbjørn Severin
Commercial Operating Partner
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Focus
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SVP Marketing & Communications

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The value proposition

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Asbjørn Severin

Let's talk

Asbjørn Severin
Commercial Operating Partner

PRIVATE EQUITY FIRMS AND PE-BACKED COMPANIES I'VE WORKED WITH

Danelec GTT Marine Verdane Trackunit Targit Scanmarket Auditdata Invit Gro Capital Alfa Framtak Iceland Travel
THE AI GTM GAP

AI won't fix a broken GTM. It will expose it. Then accelerate it.

AI tools promise faster content, faster outbound, faster campaigns. But speed only compounds what's already there. A company with unclear ICP, inconsistent positioning, and no GTM architecture doesn't get a faster path to revenue when you hand it AI. It gets a faster path to noise. The foundation has to exist before the accelerant is worth anything.

For PE portfolios this shows up as a specific, measurable risk: commercial infrastructure that was good enough at the last funding round, but won't hold up under buyer scrutiny at exit, and won't scale as AI reshapes how buyers discover, evaluate, and choose vendors.

The AI GTM Gap →

Engagement Model

Ways to work together

Every engagement is led personally, from the first diagnostic through to hands-on operating partner support.

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About

Portrait of Asbjørn Severin
Asbjørn Severin
Commercial Operating Partner & Advisor

Brand, commercial growth, and private equity value creation. All in one practice.

Asbjørn works at the intersection of brand, commercial growth, and private equity value creation, helping B2B tech and industrial companies turn marketing into a measurable driver of revenue, market position, and enterprise value. He now operates independently as a commercial operating partner and advisor under &Severin, bringing the same playbook he built and ran in-house.

As SVP Marketing & Communications at Danelec, he led a full commercial marketing transformation, integrating brand positioning, demand generation, data, and go-to-market execution. It supported rapid international growth, M&A integrations, and ultimately Danelec's successful exit to the listed French engineering company Gaztransport & Technigaz (GTT) at a DKK 1.5bn valuation.

His experience spans the full growth and investment cycle: building scalable marketing and GTM functions, strengthening category leadership, supporting acquisitions and integrations, and shaping the commercial narrative that underpins investor confidence and valuation. Earlier, as Partner at Plateau Agency, he advised PE-backed and technology-driven companies including Trackunit, Targit, Scanmarket, and Auditdata on positioning, growth strategy, and commercial acceleration.

Specialises in

Turning brand into a measurable commercial growth lever
Scaling B2B tech and industrial companies internationally
Aligning marketing, sales, product, and investor narratives
Supporting M&A integration, growth acceleration, and exit readiness
Connect on LinkedIn

Insights

Perspectives, Insights, and Cases

Thought leadership on commercial value creation, plus a running feed of external sources worth your attention and conversations I've joined.

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